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11 Best Business Ideas for ESTJs

Written by:

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Edited by:

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

11 Best Business Ideas for ESTJs

People with the ESTJ personality type are practical, realistic, and decisive, according to the Myers-Briggs Type Indicator. They are also organized and able to motivate other people to get things done. 

Once they’ve made a decision, they immediately implement this in the most efficient way possible. Such leadership traits help them succeed as entrepreneurs. 

If you’re an ESTJ, consider starting a stock trading, insurance, or real estate business. We’ve compiled several ESTJ business ideas for you to explore. Check out the list below.

1. Insurance Agency

How to start a insurance agency

ESTJs excel in structured environments where their organizational skills and decisiveness shine. Starting an insurance agency allows them to leverage these strengths, providing clear, structured services to clients. ESTJs can maximize their potential by focusing on building reliable customer relationships and managing a team effectively. Key tips include developing a comprehensive knowledge of insurance products and regulations and prioritizing customer service to build trust and a solid reputation.

2. Real Estate Investment

how to start a real estate business

Real estate investment suits ESTJs because of their ability to plan long-term and manage details meticulously. This business allows them to analyze properties, manage renovations, and oversee rental management, aligning well with their structured approach. ESTJs should focus on thorough market research and effective property management to ensure profitability. Networking with other real estate professionals and staying updated on market trends are essential for success.

3. Financial Coaching

How to start a financial coaching business

Financial coaching is ideal for ESTJs, as it involves systematic planning and helping others achieve their financial goals—activities that ESTJs naturally excel at. They can make the most of this business by using their natural leadership to guide clients toward sound financial practices. ESTJs should consider obtaining certifications in financial planning and continuously educating themselves about financial products and market trends. Building a reputation for reliability and results will attract more clients.

4. Mushrooms Farm

How to start a mushroom farm

Running a mushroom farm can be a rewarding venture for ESTJs, who thrive in controlled, rule-based environments. The precise nature of mushroom cultivation fits well with their organizational skills. ESTJs should focus on creating efficient production systems and maintaining high standards of quality control. To succeed, they should also explore diverse markets for their products and invest in learning the specifics of agricultural management.

5. Tree Farm

How to start a christmas tree farm business

A tree farm requires patience and attention to detail, qualities that ESTJs possess. This business offers the opportunity to plan and execute long-term growth strategies, fitting well with an ESTJ’s structured planning abilities. They should prioritize efficient land management and sustainable practices. Engaging with local business communities and agricultural extensions for knowledge and support can also be beneficial.

6. Supplements Store

How to start a supplement business

Opening a supplements store allows ESTJs to capitalize on their organizational skills and knack for detailed planning, ensuring that operations run smoothly. They should focus on understanding health trends and customer needs to stock products that are in demand. It’s important for ESTJs to establish a reliable supply chain and create an informative environment that encourages customers to return. Regular training on product knowledge and health regulations will ensure high standards.

7. Health Care

How to start a home health care business

A career in health care, whether opening a clinic or a small practice, suits ESTJs because of their natural leadership and ability to handle complex systems effectively. They should focus on providing structured patient care and managing staff efficiently. ESTJs can thrive by staying informed about medical advancements and regulatory changes. Building a strong community presence and maintaining high ethical standards will also contribute to a successful practice.

8. Stock Trading

stock trading business idea

Stock trading appeals to the analytical and decisive traits of ESTJs. They can excel by developing disciplined trading strategies and a strong understanding of market trends. For ESTJs, maintaining a structured approach to trading and keeping emotions in check are crucial. They should also invest in continuous education about financial markets and diverse investment tools to enhance their trading skills.

9. Animal Rescue

How to start an animal rescue business

Running an animal rescue can be fulfilling for ESTJs, who often value community service and order. They can use their organizational skills to manage the rescue operations and coordinate with local authorities and volunteers efficiently. It’s important for ESTJs to establish clear procedures for care and adoption processes. Engaging with the community through events and educational programs can increase support and funding.

10. Paintball Field

How to start a paintball field

Operating a paintball field provides a dynamic environment where ESTJs can utilize their leadership and logistical skills. They should focus on creating a safe and enjoyable experience for customers, which involves meticulous planning and rules enforcement. ESTJs can maximize success by regularly updating safety protocols and game scenarios and actively promoting the field through social media and local partnerships.

11. Pickle Making Business

pickle business idea

Starting a pickle-making business allows ESTJs to indulge in a process-oriented venture where precision and quality control are key. They should concentrate on perfecting their recipes and production techniques. Building a strong local brand and understanding food safety regulations will be crucial. Participating in local markets and food fairs can help to build a loyal customer base and increase brand visibility.

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11 Best Business Ideas for ESTJs